Budweiser’s Name Change Could Be Worse Than Freedom Fries

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I’m kinda sorta hoping this is a joke, but the way things are going lately, I don’t think it’s a joke. I’m also trying to stay away from political posts because this is an entertainment site, and though you could argue that politics are a form of entertainment — especially as things stand right now — well, I’m more frightened by the realities of our current election than I am amused or finding escape. Let’s first get to the point; today it was announced by Ad Age that Budweiser beer is temporarily rebranding itself as “America”. As in, wouldn’t you like a nice refreshing, big ol’ sip of your country right about now? The country that’s putting up Donald Trump as its Republican presidential candidate, and has Democrats infighting; the country that’s arguing over just who, and why a person can enter which bathroom (because during an election season, who wouldn’t like a big gulp of prejudice?); the country that’s doing its darnedest to roll back women’s rights…and don’t you just want to DRINK THIS COUNTRY RIGHT IN?

Don’t get me wrong; I love my country. I just don’t love all the things that go on in it, and I don’t especially see this snapshot in time as cheer-worthy. It doesn’t feel like we’re coming together as a nation, more like we’re ripping each other apart (and I’m not even talking party affiliation). But hey, maybe that’s just me feeling this way? Certainly, Budweiser America — the beer — disagrees; their rebranding also includes a logo change from “King of Beers” to “E Pluribus Unum,” “The World Renowned” to “Land of the Free,” and “Anheuser-Busch, Inc.” to “Liberty & Justice For All.”

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I’m not saying maybe someone at “America” might not be reading the news, but maybe they’re not catching the same headlines as me. This rebranding, which is definitely not a joke, reeks of arrogance at a time we could use a little quiet introspection.

Cindy Davis

Cindy Davis

Cindy Davis has been writing about the entertainment industry for ​over seven years, and is the ​Editor-in-Chief at Oohlo, where she muses over television, movies, and pop culture. Previous Senior News Editor at Pajiba, and published at BUST.

  • Jelinas

    UGH, this beer is a bastardization of the real Czech Budvar. I HATE BUD AND EVERYTHING IT STANDS FOR. It doesn’t deserve to be associated with Clydesdales.

  • Listen Budwesier, it’s just not working out. Don’t be that guy. The desperate clinger on that won’t just let a break up happen. Don’t get a tattoo of the name. That just makes it worse.

    also this is what America tastes like now or what America will taste like come nov? asking for a friend

    • emmalita

      Weak piss water!

  • Freetheklingons

    Sofa King embarrassing

  • ahamos

    Meh. They’re just trying to get it on the shelves in time for some hearty July flag-waving.